iHome is a renowned American brand, established in 2005 as a division of SDI Technologies, with over 60 years of consumer electronics innovation. When they came to us in 2014, the audio segment was under pressure due to downwards price trends and the speaker market over-saturated. With the emerging trend of connected consumer electronics, iHome wanted to become one of the first major players on the smart home market. Already selling their products at Apple stores, Walmart, Bestbuy, Bedbath&Beyond and Homedepot, the IoT smart home products were considered as a promising opportunity. Thus, the iHome asked us to tackle the design strategy and product design development of one of the very IoT app-controlled smartplugs on the market; initially developed with Apple for the first launch of Apple HomeKit.