iHome is a renowned American consumer electronics brand (popular for its iphone docks and speakers). When iHome approached Envary in 2014, their audio segment was under pressure due to downwards price trends and an over-saturated speaker market. With the emerging trend of connected consumer electronics and IoT products, iHome aimed to be one of the first major players on the smart home market, specifically versus Belkin’s growing lineup of IoT products. With iHome already selling their products at Apple stores, Walmart, Bestbuy, Bedbath&Beyond and Homedepot, IoT smart home products were considered as a promising opportunity to gain market share. Thus, iHome asked us to tackle design strategy and product design development of one of the very first IoT app-controlled smartplugs on the market; initially developed in collaboration with Apple for the pilot launch of Apple HomeKit.