Vodafone: Smart Phones 2014

For Vodafone's increasing important lineup of smart devices we developed various CMF concepts en par with the latest trends

Envary’s first collaboration with global brand Vodafone to qualitatively extend its CMF design development capabilities for its 2014 ‘Smart’ product line.
After facing tough competition across the market from competitors, Vodafone’s goal was absolutely clear: To take its CMF strategy further, developing a top-notch yet inexpensive CMF look (colors, materials, finishes) that could keep up with the premium devices of leading global smart phone and tablet brands.
Envary created a delicate surface feel with a high-end subtle metallic look for the Smart range premium devices. Others such as the entry-level phones were wrapped into candy-colored and classic formal hues, topped in a soft-grained finish that produced smoothly diffuse highlights.

What we didEnvary managed the complete CMF design, technical development and quality process in collaboration with an international team of Vodafone. With added surface quality, premium texture characteristics and greater perceived ‘surface’ value, Vodafone’s Smart 4 Power, Smart 4 Turbo, Smart 4 Mini and Smart Tab 4 have been well-received amongst customers around the globe, in particular in European and South-American markets.

  • CMF