Vodafone: Smart Phones 2015

Developing high-end CMF blend of silky chromes and soft metallics for vodafones 2015 smart prime 6 device line-up

After facing tough competition across the market from competitors, Vodafone’s goal was absolutely clear: To take its CMF strategy further, developing a top-notch yet inexpensive CMF look (colors, materials, finishes) that could keep up with the premium devices of leading global smart phone and tablet brands.

Envary created a delicate surface feel with a high-end subtle metallic look for the Smart range premium devices. Others such as the entry-level phones were wrapped into candy-colored and classic formal hues, topped in a soft-grained finish that produced smoothly diffuse highlights.

What we did: In a close-knit team collaboration with Vodafone Envary developed the extraordinarily smooth looking chrome and metallic material color finishes of Vodafone’s 2015 Smart Prime devices. Envary went every extra-mile at its Hong Kong design studio, at Vodafone’s offices and in manufacturing visits ensuring that Vodafone would get the best possible bang for the buck, facilitating the brand’s focus on affordable quality products with top-notch product design and surface characteristics. The device’s high-end looking surface appearance is not just great to look at, but feels comfortable in the hand, protects effectively from finger smudges and provides a magnificent visual performance with any smart or casual outfit.

  • CMF