Growing its thriving digital photo frame business the UK-HongKong brand Nix planned to launch its cloud-connected WiFi photo frame to further gain marketshare versus Sony and other competitors. Heavily invested into its new venture, the cloud-connected frame included a SaaS-driven online platform in which users can manage their uploaded images, but also apps for iOS/Android. With conventional frame sales slowly growing Nix wanted to clearly separate its innovative cloud-frame business creating a brand extension, thus requiring a fresh name and compelling visual language that could be applied on products, apps, website and collaterals. Today, Nix and Nixplay’s WIFI frame are amongst the top 3 best selling frames in the US. Envary provided strategic UX consulting, product design, creative direction and graphic design.