With the rise of cartridge based water filters in the Greater China region market leader Angel also planned to create a series of large RO-based central water filters suitable for larger households. Providing clean drinking water to millions of people the brand is continuously extending its line-up of water hygiene and consumption products, driven to create an ecosystem of products useful within a large range of different use environments.
Using a similar enclosure architecture as water softeners the old generation of central water purifiers was based on a decade-old design, usually equipped with carbon activated filters that don’t have to be replaced often (mostly self cleaning). Considering the largely different settings of water pollutants and contaminants in the Greater China region the use of Reverse Osmosis filters is indispensable, yet, coming with the drawback of having to replace the filter membrane periodically.
Closely collaborating with Angel our team had to identify the main challenges that prevented the current generation of central water filtration systems achieving mainstream market adoption as well as discovering the major customer pain-points, specifically the exhaustive as well as messy replacement of the mud-dirty RO membranes. With our findings pointing towards a clever carry mechanism of the internal RO filter membrane, modern aesthetics and a space-efficient footprint the design direction was ready to kickoff the ideation.