German-Swiss rooted our team combines creativity with a moonshot mindset. Propelled by the idea of making brands more useful to customers we fuel companies with amazingly designed products, packaging design as well as user experiences. Using the transformative power of 21st century technology, we take visionary product ideas into reality or make brand identities strikingly iconic. Founded 2012 in Hong Kong, the design studio is driven by a nimble team of design experts + a global network of industrial designers, strategists and creatives.
Combining big ideas with relevance we design products & brands to be innovation-powered game changers.
Our bottle design is taking China's traditional spirit Baijiu into a modern future, helping Pearl Red targeting younger audiences across China
Branding, Packaging, Product design
One of Angel Shenzhen's best selling items Envary's team raised the bar enhancing product UX, maintenance, CMF and many other factors
CMF, Product design, Strategy, UX
Entering a new era with its cloud connected photo frames Nix needed a fresh name and brand identity to underline its ambitions
Branding, Packaging, Product design, Strategy, UX
The new brand guidelines at hand, we adapted the scientific look into a powerful product design language to shape Angel's future products
Branding, Graphics, Product design, Strategy
Using creativity beyond superficial looks
We closely collaborate with client teams to ideate and co-create design solutions beyond the superficial. Variety is part of our culture, hence the exploration of new viewpoints is crucial to our approach. Holistically taking on user experience facets, life routines, art & culture, materials or technologies, we often de-construct the current reality to create a new one. Yet, we ensure our work is cohesive to our clients’ reality.
Analog & digital from vision to reality
We love off-screen time. At the heart of our work we’re mixing analog & digital creation tools facilitating a better understanding of what we design. A reality-grounded method one can touch and feel. Our cross-disciplinary team not just takes whole projects from design ideation to development to launch, but considers every tangible aspect through the eyes of the user, manufacturing and gravity of the brand.