We took Vodafone's 2017 CMF strategy into reality, accentuating shapes and form factor with various CMF concepts
Vodafone’s new 2017 smart phone and tablet line up included several devices, each targeted for a specific market segment. Based on our previous successes for the brand (one of the world’s biggest telecommunications carriers) Vodafone needed several new CMF themes to impactfully market its top of the line devices. The new devices were launched May 2017 for worldwide distribution.
What we did: Conveying the devices’ significantly improved performance specs we developed several CMF themes with swift tilted lines, brushed metal textures and geometric patterns. In particular the award winning V8 is made of a full metal body inlayed with sections of triangular patterns, which beautifully sparkle under changing influence of surrounding ambient light.
