Despite the abundance of sizes and sophistications wristwatches have become functionally obsolete in our digitally connected environments. As time can be noticed almost anywhere, wristwatches are degraded to fashion accessories or smart Bluetooth connected life trackers. This craved for a statement and so we created one, designing a wristwatch to suit urban life. Rendering the meaning of time as secondary, the M60M refuses contemporary conventions visually and conceptually. The reduction to equality of space and time is at the heart of this iconic time piece with its elegant ring-shaped appearance making a simple fashion statement in today’s materialistic society.